Digital Marketing

The Digital Marketing course sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimizing content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

In this course, students would explore the fundamental development, management and implementation of digital-marketing delivery methods including, but not limited to market research, customer relationship, search engine optimization, email marketing, web analytics, social media marketing, pay-per-click advertisement and business analysis.

Students would be required to take hands-on projects across different categories, however, within the scope of digital marketing thus helping them implement marketing strategies across marketing channels.